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Market Entry & Launch Strategy
A go-to-market plan for Indonesia before a single rupiah is spent.
- Audience & competitor-game research
- Positioning and launch calendar
- Pre-registration & soft-launch plans
- Budget split by channel and KPI
Game Marketing Agency · Indonesia
🇮🇩 Baca dalam Bahasa Indonesia
Game Marketing Agency in Indonesia: Social Media, Influencer & Digital Marketing
Want to promote your game in Indonesia? Core Freelancers is a game marketing agency in Indonesia that helps studios and publishers reach Indonesian players through social media, gaming influencers, YouTube and Meta ads, Bahasa Indonesia localization and channel-by-channel tracking, for mobile, PC and console titles.
Since 2013Digital marketing agency
Mobile · PC · ConsoleAndroid, iOS, Steam, PlayStation, Xbox
Red Bull WololoTournament marketing materials
Games, publishers & esports events we've worked with
Why a local partner
Game marketing in Indonesia plays by its own rules
Indonesia is one of Southeast Asia's biggest gaming audiences, but what works in the US, Korea or China rarely transfers as-is. A local game marketing team knows where Indonesian players spend their time, which creators they trust, and how they talk about games.
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Mobile-first, Android-heavy
Most players are on Android phones, often mid-range devices with data limits. Mobile game marketing in Indonesia has to be built around Google Play, light creatives and fast-loading pages.
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Creators and communities drive installs
Players follow YouTube and TikTok gamers, live-streamers and squad communities. Gaming influencer marketing is usually the fastest way to earn trust for a new title.
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Bahasa Indonesia wins attention
Localized store pages, trailers and ads read as made for Indonesia. Seasonal moments such as Ramadan, Lebaran and 17 Agustus give your live events a local hook.
Featured project
Discuss a Tournament or Event
Red Bull Wololo: esports tournament marketing
Red Bull Wololo is Red Bull's Age of Empires II tournament series, staged in front of a live crowd and streamed to fans worldwide. Our team helped with the marketing materials for the tournament.
We bring the same event experience to studios launching in Indonesia: tournament visuals, social content around matches, and esports marketing that turns one event into lasting community growth.
Gaming influencers
Creators your players actually watch
We pick Indonesian YouTubers, TikTokers and live-streamers whose audiences already play your genre, not simply the creators with the most followers.
- Creator shortlist matched to genre & audience
- Live streams, gameplay videos & short-form content
- Creator codes and tracked links for every influencer
- Briefs, contracts and content approval handled for you
Tournaments & community
From campus cups to national communities
Tournaments and offline events are the fastest way to make new players feel part of your game. We plan events that fill the room and keep living on social media afterwards.
- Community cups & creator showmatches
- Campus, school & gaming-café activations
- Tournament marketing materials & stream overlays
- Moderated Discord servers & community groups
What we do
Game marketing services for studios & publishers
Pick one channel or hand us the full launch. Every service below can be run for mobile, PC or console games, in Bahasa Indonesia and English.
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Game Localization Indonesia
Bahasa Indonesia that sounds like players, not a translation tool.
- In-game text, UI & patch notes
- Store listings and screenshots
- Subtitles & voice-over for trailers
- Cultural review & local event themes
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Google Ads: YouTube, Search & App
Intent and video reach on Google's network. See our Google Ads service.
- Google App campaigns for installs & pre-reg
- YouTube in-stream, Shorts & trailers
- Search & Search Partners on genre terms
- Display remarketing
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Social Media Ads
Target players who already play games like yours. More on Meta Ads.
- Meta (Facebook & Instagram) and TikTok Ads
- Interest targeting on similar games
- Lookalikes from your best players
- Creative testing & retargeting
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Gaming Influencer Marketing
Indonesian creators and streamers matched to your genre.
- YouTube, TikTok & Instagram creators
- Live-stream and gameplay sponsorships
- Creator codes & tracked links
- Briefs, contracts and content approval
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Social Media & Community
Daily presence where Indonesian players hang out.
- Instagram, TikTok, Facebook, X & YouTube
- Discord server setup & moderation
- WhatsApp & Telegram communities
- Bahasa content calendar & replies
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Esports, Tournaments & Events
Online/offline activations that build a player base.
- Tournament marketing materials
- Community cups & creator showmatches
- Campus and internet-café activations
- Booths at gaming conventions
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Video & Ad Creative Production
Creatives cut for each platform and tested fast.
- Trailers re-edited for Indonesia
- Short-form for TikTok, Reels & Shorts
- Ad variations for UA testing
- Key-art adaptation & banners
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App & Platform Store Optimization
Turn store visits into installs and wishlists.
- ASO for Google Play & App Store
- Steam page & wishlist campaigns
- PlayStation Store, Xbox & eShop listings
- Rating & review management
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Game Website, Landing Pages & SEO
Pre-registration pages and sites that rank. See website development and SEO services.
- Pre-registration landing pages
- Official game site in Bahasa
- SEO for guides, tier lists & news
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PR & Gaming Media Relations
Coverage in Indonesian gaming and tech media.
- Press releases in Bahasa & English
- Media and review-key outreach
- Launch & update announcements
- Coverage monitoring
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Tracking, Attribution & ROI
Every channel measured on the same scoreboard.
- MMP setup: AppsFlyer, Adjust, Singular
- Firebase / GA4 & ad-platform events
- Steam & console link tracking
- Dashboards: CPI, retention, ROAS
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Retention & Re-engagement
Bring lapsed players back for updates and events.
- Re-engagement ad campaigns
- Live-ops event promotion
- Seasonal campaigns (Ramadan, 12.12)
- Push & email messaging plans
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Reputation & Player Support
Protect ratings during launch, patches and outages.
- Store review monitoring & replies
- Social listening in Bahasa
- Crisis communication playbooks
- Shared inbox via Kommo CRM
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Partnerships & Co-Marketing
Local partners that put your game in front of new players.
- Brand & IP collaborations
- Telco, e-wallet & top-up partners
- Gaming café and campus networks
- Cross-promotion with other titles
Every platform
Promote your game on mobile, PC & console
The channel mix changes with the platform. Here is how we approach each one in Indonesia.
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Mobile: Android & iOS
Install and pre-registration campaigns with in-app event tracking, from first open to first purchase.
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PC: Steam & Epic Games Store
Wishlist growth before launch, then sales pushes around festivals and discounts.
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PlayStation
Localized PlayStation Store copy, trailer campaigns and creator previews for launch week.
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Xbox & PC Game Pass
Microsoft Store listings, video ads and community events for Xbox and Game Pass players.
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Nintendo Switch
eShop listing copy and family-friendly creators for titles that suit a broader audience.
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Web, browser & cross-platform
Landing pages, SEO and sign-up tracking for web games and titles that span devices.
How we work
From first brief to scaled user acquisition
Game user acquisition in Indonesia works best in short test-and-scale cycles, with tracking in place before the budget goes out.
STEP 01
Player & market research
Genre, competing games, target players, creators and channels that fit.
STEP 02
Localize & prepare
Bahasa store pages, trailers, ad creatives and community channels ready.
STEP 03
Install tracking first
MMP, SDK events and conversion APIs verified before any spend.
STEP 04
Launch & test
Creators, Google, YouTube and social ads run in parallel test cells.
STEP 05
Scale & report
Budget shifts to the channels with the best ROAS, with weekly reports.
Your game marketing team
The specialists behind your campaigns
Three specialists work together on every game account, so ads, social and tracking all report to the same goal.
CH
Christian
Google Ads Specialist · YouTube, Search & Partners
Runs your Google Ads, from YouTube trailer campaigns to Search and Search Partners, so players looking for games like yours find your game first.
- YouTube in-stream, Shorts & trailer ads
- Search & Search Partners on genre and competitor terms
- Google App campaigns for installs & pre-registration
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Putri
Social Media Ads Specialist · Player Targeting
Builds social ad campaigns that reach people already playing games similar to our clients' titles, then scales the audiences that convert.
- Meta & TikTok Ads targeting players of similar games
- Lookalike audiences from your best players
- Creative testing & Bahasa ad copy
CR
Christopher
Tracking & Attribution Specialist
Integrates tracking for each channel so every install, wishlist and purchase is attributed, and budget goes to the ads with the best ROI.
- MMP, Firebase / GA4 & SDK event setup
- Conversion APIs for Meta, TikTok & Google
- ROAS dashboards across all channels
FAQ
Questions from game studios
What publishers usually ask before launching or scaling a game in Indonesia.
Planning a launch?
Send us your game, platforms and launch date on WhatsApp. We reply with a first channel plan.
WhatsApp UsWhat does a game marketing agency in Indonesia do? +
A game marketing agency in Indonesia plans and runs the promotion of your game for Indonesian players: localization into Bahasa Indonesia, social media and community management, gaming influencer campaigns, paid user acquisition on Google, YouTube, Meta and TikTok, esports and event marketing, and tracking that ties every channel to installs, wishlists and revenue.
Which platforms can you promote our game on? +
We promote mobile games on Android and iOS, PC games on Steam and the Epic Games Store, console games on PlayStation, Xbox and Nintendo Switch, and web or cross-platform titles. The channel mix is adjusted for each platform, for example Google App campaigns and ASO for mobile, or wishlist campaigns for Steam.
How do you target people who already play games similar to ours? +
On Meta and TikTok we use interest targeting built around comparable games and genres, plus lookalike audiences seeded from your best players. On Google and YouTube we use custom segments based on searches and channels related to similar titles. Results are tracked per audience so budget moves to the players who convert.
Do you work with gaming influencers and streamers in Indonesia? +
Yes. Gaming influencer marketing in Indonesia is often the fastest way to build trust. We shortlist YouTube, TikTok and Instagram creators and live-streamers who fit your genre, handle briefs and approvals, and track each creator with codes or links so you can compare their results.
Do we need to localize our game into Bahasa Indonesia? +
It is strongly recommended. Many Indonesian players are comfortable with some English, but localized store pages, trailers, ads and community posts feel made for them and usually earn more trust. We can localize the store listing and marketing assets first, then in-game text when you are ready.
How do you measure ROI on game marketing campaigns? +
Before spending, we set up tracking with a mobile measurement partner such as AppsFlyer or Adjust, Firebase or GA4, and conversion APIs for each ad platform. Steam and console campaigns use tracked links. You get one dashboard with cost per install, retention and ROAS by channel, campaign and creator.
Can you support esports tournaments and offline events? +
Yes. We helped with marketing materials for the Red Bull Wololo Age of Empires II tournament, and we support esports marketing in Indonesia with tournament visuals, social content, community cups, creator showmatches and campus or internet-café activations.
Launch in Indonesia
Ready to promote your game in Indonesia?
Tell us about your game and launch window. Our team will propose the right mix of social media, influencers and digital ads, with tracking built in from day one.
Talk to a Game Marketing SpecialistOr call +62 853-8522-8240 · email marketing@corefreelancers.com · Core Freelancers, offices in Surabaya, Bali, Sydney, Paris & Antananarivo.