Website Optimization Google

1. We identify your needs

The different types of website optimization we offer:

• Performance Optimization (Speed & Load times)

• Search Engine Optimization (SEO)

• User Experience Optimization (UX/UI)

• Conversion Rate Optimization (CRO)

• Technical Optimization (backend, hosting, security)

2. Initial Audit and Analysis

We conduct comprehensive website audits using tools like:

• Performance: Google PageSpeed Insights, GTmetrix, Pingdom

• SEO: Ahrefs, SEMrush, Moz, Google Search Console

• User Experience: Heatmap and user behavior tools (Hotjar, Crazy Egg)

• Technical audit: Screaming Frog, Sitebulb, Google Lighthouse. Detailed Audit Report outlining current issues, benchmarks, and opportunities.

3. Strategy & Recommendations

Based on the audit, Core Freelancers develop tailored strategies:

• Prioritized list of fixes and improvements.

• Clear action plan, outlining short-term and long-term goals.

• Recommendations on hosting, CDN, caching strategies, design improvements, and SEO adjustments.

Deliverable:

• Actionable Optimization Roadmap.

4. Implementation of Optimization Techniques

Performance & Speed Optimization:

• Optimize images (compression, formats such as WebP).

• Implement caching strategies (browser, server-side, CDN).

• Minify CSS, JavaScript, and HTML.

• Enable gzip compression.

• Optimize or change hosting providers for better performance.

• Eliminate unnecessary plugins or scripts.

Search Engine Optimization (SEO):

• Keyword research & content optimization.

• Metadata optimization (title tags, meta descriptions, headings).

• Technical SEO (robots.txt, XML sitemap, structured data).

• Backlink strategy and optimization.

• Regularly update content for freshness and relevance.

UX/UI Optimization:

• Simplify navigation and layout.

• Enhance mobile responsiveness.

• Improve readability and visual design.

• Ensure accessibility standards compliance (WCAG guidelines).